Workshop gives producers access to best wool-chain intelligence
The best intelligence on setting up wool marketing chains, from fleece on-farm through to fibre end-users, will be on offer for Queensland producers at a Developing Wool Supply Chains workshop on 28 February at St George, Queensland.
Author of the Non Auction Marketing Opportunities booklet, Robert Wallace is being brought to Queensland by the Leading Sheep Southern Inland regional committee to present knowledge about supply chains as an alternative to traditional auction and private-treaty marketing options. The St George workshop is based on information in this booklet, and each attendee will take home a copy as a source of additional information.
Mr Wallace has 20 years' experience as a woolbroker dealing with top global processors and retailers, and 10 years' experience putting together large and successful wool-demand chains in Tasmania, New South Wales, Victoria and Western Australia.
"Many sectors of the wool pipeline are reviewing their operations and commercial relationships, seeking ways to connect with the end-user," Mr Wallace says. "Growers need to decide where they want their wool business to be in five to 10 years' time, and this workshop will provide knowledge on how to take advantage of any opportunities."
Leading Sheep Southern Inland regional coordinator Emily Martin says the learning objectives of workshop are:
- identifying the various methods of direct marketing a wool clip, with or without a broker;
- assessing what can be gained for a wool clip if the producer goes down this path;
- identifying the risks that can be encountered in various direct marketing methods;
- managing the risks associated with direct marketing; and
- developing contacts that are available to assist woolgrowers with direct marketing.
Mr Wallace intends to hold similar workshops in other states around the country.
See related article 'To market, to market: a new guide' or return to Beyond the Bale Issue 26 index page.